How can authors enhance the impact and visibility of their work?

• One way is to use the same variation of your name consistently throughout your academic career. If your name is a common name, add a middle name to distinguish yourself from other authors. Standardize your output to maximize your impact.
• Retain rights to your work in order to reuse your work to promote visibility and accessibility. Many publishers allow authors to retain some rights to their work. See Elsevier’s “What rights do I retain as a journal author?”
• If your work involves potential translational medicine applications, include a discussion of how the research could translate to clinical outcomes. “Impact of journal articles will be improved if they provide a direct line of reasoning for how findings might translate into useful information for real-world behaviors or technologies. This will enhance the probability that the article will affect public policy and thus increase its impact.” See “Publishing in the Psychological Sciences: Enhancing Journal Impact While Decreasing Author Fatigue.“
• Consider submitting your work to a journal that is currently indexed by PubMed. PubMed is a freely available citation database and citations are crawled by Google Scholar.

 
Interested in other strategies? See Strategies for Enhancing the Impact of Research.